Kiddy Series “Chuyện Cổ Chưa Kể” 2018

“Product stories re-told with inspiring KOLs.”

Reaching special audiences with fairy tale story-retelling, we delivered the modern child education methods through series “Chuyện Cổ Chưa Kể”, targeting to all young, modern parents those have raised children. It even more attracted attention when we integrated KOLs in PR, Digital, and YouTube Video Series.

This influencer-led campaign aimed to reach new audiences and drive their engagement, then build Kiddy brand awareness through numerous inspiring KOLs: MC Minh Trang, Ốc Thanh Vân, Ba Duy, Kiên Hoàng, Thủy Anh, …