OUR PLATFORMS OUR PLATFORMS
VIETNAM WHY NOT!
2020
KEY MESSAGE
The first time in Vietnam, we have an extraordinary 4.0 tourism promotion campaign, with the patronization of Vietnam National Administration of Tourism and the pioneer technological platforms, in companionship with VIETNAMESE BRANDS.
After Covid pandemic, the beauty queens of Miss Universe Vietnam, with the inspiring stories and having positive influences on society, they have a mission to become the ambassadors to promote Vietnam tourism and our culture to the wider world. After the pandemic, that role and mission are becoming more and more significant, motivating everyone to spread the positive, meaningful messages in the community.
EXPECTATION
We, the organization of Vietnam Why Not campaign, aim to create an outstanding campaign with
09 Miss Universe Vietnam
64 Million social media users
10 interactive weeks in the offline and online
01 target platform
BRAVEWAY FASHION SHOW
2019
BRAVEWAY is the first Fashion Show in the events of Miss Universe Vietnam. Obviously, we are made in Miss Universe Vietnam: This Fashion Show highlighted
– Extraordinary Runway Stage
– The most powerful Judges
– 60 Models from Miss Universe Vietnam
– Experience latest collections by 3 Famous Fashion Designer
ROAD TO MISS UNIVERSE
2019
Road to Miss Universe 2019 is a reality digital series in which Hoang Thuy – Vietnam’s representatives at Miss Universe 2019 showed her full preparation and her high determination to win the crown.
UNIMEDIA came up with the UNIQUE episode ideas and production, then employed many locations across Vietnam, exploring the special custom, from the biggest cities to the most remote places as Hoang Thuy’s hometown. This amazing series attracted attention from many audiences, along with
– 08 CHALLENGING EPISODES
– OVER 20 VIDEO CLIPS
– 10,000,000 VIEWS ON YOUTUBE
NATIONAL CUSTOME
2019
This is the first and only contest in Vietnam to select national costumes for Vietnam’s representative at Miss Universe. The competition has gone through 3 successful seasons, and We, UNIMEDIA, the organization of this contest, has created the most different values for contestants and Brands in partnership with us
– UNIQUE COMMUNICATION STRATEGY
– ATTRACT GLOBAL MEDIA ATTENTION
– STRONG BRAND IDENTITY AND BRAND AWARENESS
– STRONG NATIONAL VOICE TO PUBLIC
MISS UNIVERSE VIETNAM
2019
Inheriting from Miss Universe with the slogan Confidently Beautiful, Miss Universe Vietnam pageant aims to select the beautiful and modern beauty, those carry different inspiring stories to strongly encourage positive, meaningful lifestyle.
UNI Media was officially the organization of Miss Universe Vietnam Beauty Pageant 2019. We co-ordinated with related partners to get above $1 million sponsorship packages, along with:
– ATTRACTS THE MOST MEDIA ATTENTION
– HOLD 4 BRAVE CASTING TOURS ACROSS VIETNAM
– ORGANIZED OVER 20 EVENTS
– FUNDRAISING FOR POOR PEOPLE AND MINORITY CHILDREN
"I AM MISS UNIVERSE VIETNAM" REALITY SHOW
2019
This is a reality TV show in which all 60 contestants of Miss Universe Vietnam 2019 were filmed living their everyday lives and undertaking specific challenges.
10 episodes
Live The Finale & Semifinal on VTV9 and 7 different local broadcast channels
Media coverage with many different contents
ROAD TO MISS UNIVERSE
2018
Road to Miss Universe 2018 is a reality digital series in which H’Hen Niê – Vietnam’s representatives at Miss Universe 2018 showed her full preparation and her high determination to win the crown. Along with the great success of H’Hen Niê at Miss Universe, this series has reached
– 09 CHALLENGING EPISODES
– OVER 20 VIDEO CLIPS
– 10,000,000 VIEWS ON YOUTUBE
UNIMEDIA X CHILDREN PROTECTION
2020
We care about children protection
We enhance child protection safeguard children from a full spectrum of sexual harassment risks.
Strikingly, Established by One Body Village (OBV), we have coordinated to support the small victims of sexual harassment. Along with this campaign, Khánh Vân, also the ambassador of OBV has worked with us to further build awareness of sexual harassment risks in society.
NATIONAL COSTUME
2018
This is the first and only contest in Vietnam to select national costumes for Vietnam’s representative at Miss Universe. The competition has gone through 3 successful seasons, and We, UNIMEDIA, the organization of this contest, has created the most different values for contestants and Brands in partnership with us
– UNIQUE COMMUNICATION STRATEGY
– ATTRACT GLOBAL MEDIA ATTENTION
– STRONG BRAND IDENTITY AND BRAND AWARENESS
– STRONG NATIONAL VOICE TO PUBLIC
ROAD TO MISS UNIVERSE 2020
2021
Road to Miss Universe 2020 has become a phenomenon in which Khanh Van – Vietnam’s representatives at 69th Miss Universe showed her full preparation and her high determination to win the crown.
Along with the great success of Khanh Van ranked Top 21 at Miss Universe, this series has reached
- National video clip in #37 ranking of YouTube’s trending tab
- Nguyen Tran Khanh Van’s Fanpage has reached 1.9 million followers
- Nguyen Tran Khanh Van’s Instagram has reached 500K followers
- Hundreds of viral video clips about this campaign
OUR PROJECTS OUR PROJECTS
Green Diamond Hạ Long
2020
“A strategic plan, along with real time marketing for the Real Estate sector”
CHALLENGE: Ha Long property market has shifted. Second-house with 5 star services are booming and extremely competitive in Ha Long. Does it sound impossible to build brand awareness in a new market while competing with the leading Real Estate brands in Ha Long: Vinhomes, Sun Group, BIM Group, FLC?
ACHIEVEMENT
– 360-degree media coverag
– 60 official PR articles
– Boost 107,000 search results in 0,19 seconds
– 1,500,000 Impressions
– 50,000 views and engagements
CJ Healthcare Condition Solutions
2020
“An emotional and digital led approach to dietary supplements marketing”
CHALLENGE: How could we build brand awareness while competing with the leading dietary supplement brands in the Vietnam market: Nutrilite, Herbalife, Blackmores, etc?
EXECUTION
We had created a brand with family-oriented and approached the 1st target audience: Women, then encouraged this main target to buy products for their loved ones. Finally, we introduced a combo for families to approach both main targets and potential ones.
Oriflame Brand Ambassador
2018
Beauty from Sweden
Possessing natural beauty with a tan skin, toned body full of vitality, Miss H’Hen Niê is the ideal image for the inspiration “Beauty from Sweden” that Oriflame wants to convey. It is the beauty from originals, smooth and healthy and energetic.
#Kiddy #ChuyenCoChuaKe
2018
Product stories re-told with inspiring KOLs
Reaching special audiences with fairy tale story-retelling, we delivered the modern child education methods through series “Chuyện Cổ Chưa Kể”, targeting to all young, modern parents those have raised children. It even more attracted attention when we integrated KOLs in PR, Digital, and YouTube Video Series.
This influencer-led campaign aimed to reach new audiences and drive their engagement, then build Kiddy brand awareness through numerous inspiring KOLs: MC Minh Trang, Ốc Thanh Vân, Ba Duy, Kiên Hoàng, Thủy Anh, …
#WE #WomenEmpowerment
2019
Women Empowerment
Represented by Hoàng Thùy, we have worked with nearly 20 Businesses, 10 Universities, 30,000 Fans and over 500,000 Students across Vietnam. We’ve made this with the never-ending the stories of the female leaders those have positive influences and used to be those who have been precluded by preconceptions.
We’ve gone on numerous country tours, visited university students and hold an inspiring Fashion Show for cancer patients. It was touched to all every heart and attracted the most media.
KEY PARTNERS
– Google Digital Vietnam
– UN Women
– Salt Canner Initiative
V-SIXTYFOUR Brand Ambassador
2018
Elevate a luxury denim brand
How can define a confident, stylish character but no less unique?
We have communicated a dynamic, signature look and feel to improve fashion credibility and consistency with Miss Universe Vietnam H’Hen Nie. She has become brand ambassador of V-Sixtyfour since 2018.
Campaign x Bitis: Đi về phía mặt trời
2019
The campaign “Bước Về Phía Mặt Trời”, along with Miss Universe Vietnam H’Hen Nie being Brand Ambassador, with an inspirational media story about “feminism” has impressed and attracted a large amount of discussion both from online and offline platforms.
INCREDIBLE RESULTS
– 25K + diccussions and 393K+ engagements in the 1st month
– Created good reputation for Bitis’s brand
– Meaningful, profound, bold story about Feminism
– Captured the hearts of audiences, especially women
#Vifon #VuonXaHuongSacViet
2018
A generated campaign like no other
Miss Universe Vietnam H’Hen Nie wished to bring Vietnam to the wider world at Miss Universe 2018. She was eager to introduce Vietnam specialties to the global friends. Then, we considered integrating VIFON’s brand with the National Costume Contest with a competent message: Bring Vietnam’s traditional beauty to the world.
Over 100 PR articles
1,500,000+ impressions
350,000 positive engagements
Hashtag #VIFON #VuonxaHuongsacViet
KHÁNH VÂN
1.9M Followers
Khanh Van is a Vietnamese model, actress, and beauty pageant titleholder who was the winner of Miss Universe Vietnam 2019. In 2021, She has made Vietnam proud of her in Top 21 of the 69th Miss Universe Competition. She is a young, warm-hearted woman from Saigon and the ambassador of One Body Village, an organization about protecting children from sexual harrassment.
BRAND AMBASSADOR: ELISE, Nam A Bank, Ritana, Mercedes
HEIGHT 175 cm
BUST 83 cm
WAIST 60 cm
HIPS 90 cm
H’HEN NIÊ
1.1M Followers
H’Hen Nie is a Vietnamese model and beauty pageant titleholder, who was crowned Miss Universe Vietnam 2018. She presented Vietnam at Miss Universe 2018 and finished in the Top 5.
H’Hen Nie was born from the Rade ethnic minority in Vietnam. As per the Rade peope’s matrilineal customs, Rade women tend to start family at their young age. However, H’Hen Nie refused to follow this tradition and decided to continue her studies and start her own dream.
BRAND AMBASSADOR: V64, Ariel, Sun Life, Huawei
HEIGHT 176 cm
BUST 84 cm
WAIST 60 cm
HIPS 93 cm
KIM DUYÊN
141K Followers
Kim Duyen is the 1st Runner-up of Miss Universe Vietnam 2019. She comes from the southwestern region which represents the seductive special beauty of East Asian with her long, glossy black hair and a smile that confidently shines.
HEIGHT 173 cm
BUST 83 cm
WAIST 65 cm
HIPS 93 cm
HOÀNG THÙY
426K Followers
Hoang Thuy is a Vietnamese model and beauty pageant titleholder who was the 1st Runner-up of Miss Universe Vietnam 2017. She was sashed as Miss Universe Vietnam to represent Vietnam at Miss Universe 2019 and placed in the Top 20. She is considered one of the most successful Vietnamese models on the international runway.
BRAND AMBASSADOR: Kotex, Aquafina , Mercedes, Nam A Bank, LG, Samsung, Oppo
HEIGHT 179 cm
BUST 81 cm
WAIST 59 cm
HIPS 92 cm
THÚY VÂN
372K Followers
Thuy Van is a famous MC and she was the 2nd Runner-Up of Miss Universe Vietnam 2019. She was a charming, intelligent and talent woman, she was also the Host of Shark Tank Vietnam Season 1
BRAND AMBASSADOR: ELISE,
HEIGHT 172 cm
BUST 85 cm
WAIST 61 cm
HIPS 94 cm
VŨ HOÀNG MY
18K+ Followers
Vũ Hoàng My is Miss Universe Vietnam 2011, Miss World Vietnam 2012.
She is not only a beauty queen who participated in two biggest beauty pageant of the world, but also a director, a travel wanderlust, a book lover.
