Campaign x Bitis: Đi về phía mặt trời
The campaign “Bước Về Phía Mặt Trời”, along with Miss Universe Vietnam H’Hen Nie being Brand Ambassador, with an inspirational media story about “feminism” has impressed and attracted a large amount of discussion both from online and offline platforms.
– 25K + diccussions and 393K+ engagements in the 1st month
– Created good reputation for Bitis’s brand
– Meaningful, profound, bold story about Feminism
– Captured the hearts of audiences, especially women