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OUR PLATFORMS OUR PLATFORMS

VIETNAM WHY NOT!

2020


KEY MESSAGE

The first time in Vietnam, we have an extraordinary 4.0 tourism promotion campaign, with the patronization of Vietnam National Administration of Tourism and the pioneer technological platforms, in companionship with VIETNAMESE BRANDS. 

After Covid pandemic, the beauty queens of Miss Universe Vietnam, with the inspiring stories and having positive influences on society, they have a mission to become the ambassadors to promote Vietnam tourism and our culture to the wider world. After the pandemic, that role and mission are becoming more and more significant, motivating everyone to spread the positive, meaningful messages in the community.

 

EXPECTATION

We, the organization of Vietnam Why Not campaign, aim to create an outstanding campaign with

09 Miss Universe Vietnam

64 Million social media users

10 interactive weeks in the offline and online

01 target platform

BRAVEWAY FASHION SHOW

2019


BRAVEWAY is the first Fashion Show in the events of Miss Universe Vietnam. Obviously, we are made in Miss Universe Vietnam: This Fashion Show highlighted

– Extraordinary Runway Stage

– The most powerful Judges

– 60 Models from Miss Universe Vietnam

– Experience latest collections by 3 Famous Fashion Designer

ROAD TO MISS UNIVERSE

2019


Road to Miss Universe 2019 is a reality digital series in which Hoang Thuy – Vietnam’s representatives at Miss Universe 2019 showed her full preparation and her high determination to win the crown.

UNIMEDIA came up with the UNIQUE episode ideas and production, then employed many locations across Vietnam, exploring the special custom, from the biggest cities to the most remote places as Hoang Thuy’s hometown. This amazing series attracted attention from many audiences, along with

– 08 CHALLENGING EPISODES

– OVER 20 VIDEO CLIPS

– 10,000,000 VIEWS ON YOUTUBE

NATIONAL CUSTOME

2019


This is the first and only contest in Vietnam to select national costumes for Vietnam’s representative at Miss Universe. The competition has gone through 3 successful seasons, and We, UNIMEDIA, the organization of this contest, has created the most different values for contestants and Brands in partnership with us

– UNIQUE COMMUNICATION STRATEGY

– ATTRACT GLOBAL MEDIA ATTENTION

– STRONG BRAND IDENTITY AND BRAND AWARENESS

– STRONG NATIONAL VOICE TO PUBLIC

 

MISS UNIVERSE VIETNAM

2019


Inheriting from Miss Universe with the slogan Confidently Beautiful, Miss Universe Vietnam pageant aims to select the beautiful and modern beauty, those carry different inspiring stories to strongly encourage positive, meaningful lifestyle.

UNI Media was officially the organization of Miss Universe Vietnam Beauty Pageant 2019. We co-ordinated with related partners to get above $1 million sponsorship packages, along with:

–  ATTRACTS THE MOST MEDIA ATTENTION

– HOLD 4 BRAVE CASTING TOURS ACROSS VIETNAM

– ORGANIZED OVER 20 EVENTS

– FUNDRAISING FOR POOR PEOPLE AND MINORITY CHILDREN

"I AM MISS UNIVERSE VIETNAM" REALITY SHOW

2019


This is a reality TV show in which all 60 contestants of Miss Universe Vietnam 2019 were filmed living their everyday lives and undertaking specific challenges.

10 episodes

Live The Finale & Semifinal on VTV9 and 7 different local broadcast channels

Media coverage with many different contents

ROAD TO MISS UNIVERSE

2018


Road to Miss Universe 2018 is a reality digital series in which H’Hen Niê – Vietnam’s representatives at Miss Universe 2018 showed her full preparation and her high determination to win the crown. Along with the great success of H’Hen Niê at Miss Universe, this series has reached

– 09 CHALLENGING EPISODES

– OVER 20 VIDEO CLIPS

– 10,000,000 VIEWS ON YOUTUBE

UNIMEDIA X CHILDREN PROTECTION

2020


We care about children protection

We enhance child protection safeguard children from a full spectrum of sexual harassment risks.

Strikingly, Established by One Body Village (OBV), we have coordinated to support the small victims of sexual harassment. Along with this campaign, Khánh Vân, also the ambassador of OBV has worked with us to further build awareness of sexual harassment risks in society.

NATIONAL COSTUME

2018


This is the first and only contest in Vietnam to select national costumes for Vietnam’s representative at Miss Universe. The competition has gone through 3 successful seasons, and We, UNIMEDIA, the organization of this contest, has created the most different values for contestants and Brands in partnership with us

– UNIQUE COMMUNICATION STRATEGY

– ATTRACT GLOBAL MEDIA ATTENTION

– STRONG BRAND IDENTITY AND BRAND AWARENESS

– STRONG NATIONAL VOICE TO PUBLIC




OUR PROJECTS OUR PROJECTS

Green Diamond Hạ Long

2020


“A strategic plan, along with real time marketing for the Real Estate sector”

CHALLENGE: Ha Long property market has shifted. Second-house with 5 star services are booming and extremely competitive in Ha Long. Does it sound impossible to build brand awareness in a new market while competing with the leading Real Estate brands in Ha Long: Vinhomes, Sun Group, BIM Group, FLC?

ACHIEVEMENT

     – 360-degree media coverag

     – 60 official PR articles  

     – Boost 107,000 search results in 0,19 seconds

     – 1,500,000 Impressions

     – 50,000 views and engagements

CJ Healthcare Condition Solutions

2020


“An emotional and digital led approach to dietary supplements marketing”

CHALLENGE: How could we build brand awareness while competing with the leading dietary supplement brands in the Vietnam market: Nutrilite, Herbalife, Blackmores, etc?

EXECUTION

We had created a brand with family-oriented and approached the 1st target audience: Women, then encouraged this main target to buy products for their loved ones. Finally, we introduced a combo for families to approach both main targets and potential ones.

Oriflame Brand Ambassador

2018


Beauty from Sweden

Possessing natural beauty with a tan skin, toned body full of vitality, Miss H’Hen Niê is the ideal image for the inspiration “Beauty from Sweden” that Oriflame wants to convey. It is the beauty from originals, smooth and healthy and energetic.

#Kiddy #ChuyenCoChuaKe

2018


Product stories re-told with inspiring KOLs

Reaching special audiences with fairy tale story-retelling, we delivered the modern child education methods through series “Chuyện Cổ Chưa Kể”, targeting to all young, modern parents those have raised children. It even more attracted attention when we integrated KOLs in PR, Digital, and YouTube Video Series.  

This influencer-led campaign aimed to reach new audiences and drive their engagement, then build Kiddy brand awareness through numerous inspiring KOLs: MC Minh Trang, Ốc Thanh Vân, Ba Duy, Kiên Hoàng, Thủy Anh, …

#WE #WomenEmpowerment

2019


Women Empowerment

Represented by Hoàng Thùy, we have worked with nearly 20 Businesses, 10 Universities, 30,000 Fans and over 500,000 Students across Vietnam. We’ve made this with the never-ending the stories of the female leaders those have positive influences and used to be those who have been precluded by preconceptions.

We’ve gone on numerous country tours, visited university students and hold an inspiring Fashion Show for cancer patients. It was touched to all every heart and attracted the most media. 

KEY PARTNERS

– Google Digital Vietnam

– UN Women

– Salt Canner Initiative

V-SIXTYFOUR Brand Ambassador

2018


Elevate a luxury denim brand

How can define a confident, stylish character but no less unique?

We have communicated a dynamic, signature look and feel to improve fashion credibility and consistency with Miss Universe Vietnam H’Hen Nie. She has become brand ambassador of V-Sixtyfour since 2018.

Campaign x Bitis: Đi về phía mặt trời

2019


The campaign “Bước Về Phía Mặt Trời”, along with Miss Universe Vietnam H’Hen Nie being Brand Ambassador, with an inspirational media story about “feminism” has impressed and attracted a large amount of discussion both from online and offline platforms. 

INCREDIBLE RESULTS

– 25K + diccussions and 393K+ engagements in the 1st month

– Created good reputation for Bitis’s brand

– Meaningful, profound, bold story about Feminism

– Captured the hearts of audiences, especially women

#Vifon #VuonXaHuongSacViet

2018


A generated campaign like no other

Miss Universe Vietnam H’Hen Nie wished to bring Vietnam to the wider world at Miss Universe 2018. She was eager to introduce Vietnam specialties to the global friends. Then, we considered integrating VIFON’s brand with the National Costume Contest with a competent message: Bring Vietnam’s traditional beauty to the world.

Over 100 PR articles

1,500,000+ impressions

350,000 positive engagements

Hashtag #VIFON #VuonxaHuongsacViet









KHÁNH VÂN

409K Followers


Khanh Van is a Vietnamese model, actress, and beauty pageant titleholder who was the winner of Miss Universe Vietnam 2019. She will present Vietnam at Miss Universe 2020. She is a young, warm-hearted woman from Saigon. She orients to live her modern, independent, confident lifestyle.

BRAND AMBASSADOR: ELISE, Nam A Bank, Ritana, Mercedes

HEIGHT                   175 cm

BUST                         83 cm

WAIST                       60 cm

HIPS                          90 cm

H’HEN NIÊ

874K Followers


H’Hen Nie is a Vietnamese model and beauty pageant titleholder, who was crowned Miss Universe Vietnam 2018. She presented Vietnam at Miss Universe 2018 and finished in the Top 5.

H’Hen Nie was born from the Rade ethnic minority in Vietnam. As per the Rade peope’s matrilineal customs, Rade women tend to start family at their young age. However, H’Hen Nie refused to follow this tradition and decided to continue her studies and start her own dream.

BRAND AMBASSADOR: V64, Ariel, Sun Life, Huawei

HEIGHT            176 cm                          

BUST                 84 cm

WAIST              60 cm

HIPS                  93 cm

KIM DUYÊN

50K Followers


Kim Duyen is the 1st Runner-up of Miss Universe Vietnam 2019. She comes from the southwestern region which represents the seductive special beauty of East Asian with her long, glossy black hair and a smile that confidently shines.

HEIGHT            173 cm                          

BUST                 83 cm

WAIST               65 cm

HIPS                  93 cm

 

HOÀNG THÙY

347K Followers


Hoang Thuy is a Vietnamese model and beauty pageant titleholder who was the 1st Runner-up of Miss Universe Vietnam 2017. She was sashed as Miss Universe Vietnam to represent Vietnam at Miss Universe 2019 and placed in the Top 20. She is considered one of the most successful Vietnamese models on the international runway.

BRAND AMBASSADOR: Kotex, Aquafina , Mercedes, Nam A Bank, LG, Samsung, Oppo

HEIGHT            179 cm                          

BUST                 81 cm

WAIST               59 cm

HIPS                  92 cm

THÚY VÂN

327K Followers


Thuy Van is a famous MC and she was the 2nd Runner-Up of Miss Universe Vietnam 2019. She was a charming, intelligent and talent woman, she was also the Host of Shark Tank Vietnam Season 1

BRAND AMBASSADOR: ELISE,

HEIGHT            172 cm                          

BUST                 85 cm

WAIST               61 cm

HIPS                  94 cm

VŨ HOÀNG MY

17K+ Followers


Vũ Hoàng My is Miss Universe Vietnam 2011, Miss World Vietnam 2012.
She is not only a beauty queen who participated in two biggest beauty pageant of the world, but also a director, a travel wanderlust, a book lover.





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