Doidep “Doi dep khi co nhau”

“An emotional marketing approach to a new local Tea & Coffee brand”

KEY MESSAGE
Focusing on rational (60%) and emotional (40%), we choose a key message of tasting Doidep's products is the beginning to the connection, love, and authenticity.

TOUCHPOINT
An iTVC production helps to convey the message to the target audience and root market in HCM city in the first 3 month campaign.

  • Strategy

    Brand Strategy