CJ Healthcare Condition Solutions 2020

“An emotional and digital led approach to dietary supplements marketing”

How could we build brand awareness while competing with the leading dietary supplement brands in the Vietnam market: Nutrilite, Herbalife, Blackmores, etc?

We had created a brand with family-oriented and approached the 1st target audience: Women, then encouraged this main target to buy products for their loved ones. Finally, we introduced a combo for families to approach both main targets and potential ones.