Miss Universe Vietnam H’Hen Nie wished to bring Vietnam to the wider world at Miss Universe 2018. She was eager to introduce Vietnam specialties to the global friends. Then, we considered integrating VIFON’s brand with the National Costume Contest with a competent message: Bring Vietnam’s traditional beauty to the world.
· Over 100 PR articles
· 1,500,000+ impressions
· 350,000 positive engagements
· Hashtag #VIFON #VuonxaHuongsacViet
Vifon Campaign “Vươn Xa Hương Sắc Việt” 2018
“A generated campaign like no other.”